CONTACT USOUR HEADQUARTERS1411 W. 190th St., Suite 500
Gardena, CA 90248
(301) 533-3250
Gardena, CA 90248
(301) 533-3250
OF IRRESISTIBILITY
bringing your own flavor.
and never stop learning.
– respect is unconditional.
exceeding your expectations.
are not trendy; they become a
meaningful part of your life.
ordinary occasions special
and special occasions unforgettable.
brands into the future.
We are all family.
Robert R. Taira, the Hawaii-born son of Japanese immigrants, opened his first bakeshop, Robert's Bakery. This is where the first soft round loaves of the Original Hawaiian Sweet bread were made. According to locals, the loaves rarely made it home before they were devoured.
With his tireless efforts and commitment to delivering an irresistible product, Robert had created a traditional island favorite.
A LEGACY OF BAKING
WITH ALOHA BEGINS.
WITH ALOHA BEGINS.
Robert’s Aloha spirit of sharing with family and friends was the cornerstone for Irresistibility and set the tone for the future of the company.
With this commitment and spirit the locally loved original shop moved to King Street in Honolulu and became King’s Bakery.
OUR KEY INGREDIENT.
King's Bakery was a local favorite, but word of the Taira family's deliciously irresistible breads and cakes had spread far and wide. Our original Hawaiian Sweet Bread was being shipped, by locals and tourists alike, to our family and friends on the mainland and around the world.
An entrepreneur at heart, Robert was determined to spread his Aloha Spirit throughout the mainland. In 1977 a new 24,000 square foot bakery was built in Torrance, California with the name we all know today… King’s Hawaiian Bakery!
INTO THE HEARTS & MINDS,
AND ONTO THE PLATES
OF THE MAINLAND.
AND ONTO THE PLATES
OF THE MAINLAND.
As the word about the King’s Hawaiian brand was spreading fast, the brand continued to grow exponentially. Working diligently to keep up with the demand and looking forward to an amazing future, King’s Hawaiian set their sights on a calculated investment that would change the trajectory of the company.
In 2003, King’s Hawaiian completed Haborgate, the 125,000 square foot, world class baking facility to accompany our Bakery in Torrance. This investment would allow the brand to grow in a meaningful way and spread our Aloha to grocery stores across the entire country.
BUILDING THE FUTURE!
In 2006, the team established a disciplined, strategic planning process for King’s Hawaiian and one that would establish a foundation for the future IFG. While King’s Hawaiian had a strategy in place to date, this new strategic planning process focused on answering and aligning on a very long-term “end game”, an end game that would last for the next 50 years. The outcome of the process was a new mission statement, company values, vision statement, and strategic imperatives. Since the creation of the Strategic Plan 1.0, King’s Hawaiian has grown over 10x and is still committed to only putting resources (time, talent, and capital) towards efforts that achieve the end game. It is this strategic planning process that IFG leads all new brands that join the family of brands.
DON'T WAIT
FOR THE FUTURE,
CREATE IT.
FOR THE FUTURE,
CREATE IT.
After 70 years of committing to delivering irresistible Hawaiian foods and aloha spirit, King’s Hawaiian became one of the most beloved brands in America.
70 YEARS
IN THE BAKING!
IN THE BAKING!
A 100% family-owned company, Irresistible Foods Group was established to help high potential brands with strategic planning, functional expertise and support, and financial resources.
As we have with King's Hawaiian for more than 70 years, IFG is committed to authentically stewarding irresistible brands into the future, and as founder-friendly investors or acquirers, we aim to create value for our brands by providing capital allocation and strategic guidance. Unlike other investors and acquirers, we have no plans to sell our companies.
WE CREATE
IRRESISTIBILITY.
THEN WE SHARE IT.
IRRESISTIBILITY.
THEN WE SHARE IT.
There are pickles, and then there are Grillo’s Pickles!
Founded in 2008, Grillo’s Pickles has grown from selling their 100-year-old recipe out of a homemade cart on the streets of Boston to a nationwide brand. As a part of IFG's ‘Ohana, they are continuing to redefine the pickle category! Keeping their roots in mind, they continue to demonstrate that freshness is what drives their success.
GRILLO'S PICKLES
JOINS THE 'OHANA!
JOINS THE 'OHANA!
Our flexible manufacturing facility in Southern California is an integral part of our success, adding new capabilities and allowing us to develop new innovation products for King’s Hawaiian.
INNOVATION BAKERS
JOINS THE 'OHANA.
JOINS THE 'OHANA.
Based in Hilo, Hawai‘i, Shaka Tea was more than just a revitalizing flavor — it was a vibe. Practicing direct trade, Shaka Tea sourced hand-harvested māmaki leaves from local farmers in Hawai‘i, grown sustainably in mineral-rich soil. The company supported restorative agriculture throughout the Hawaiian Islands and aimed to provide sustainable wellness rooted in island vibes until it closed its doors in 2025.
SHAKA TEA
JOINS THE 'OHANA!
JOINS THE 'OHANA!
What started in a family-owned grocery store in Dayton, Ohio is becoming a nationwide obsession. With layers of rich fudge, gooey caramel, and chocolate chips, Killer Brownie is baked into something unforgettable, capturing hearts and cravings.
Now, with the powerhouse CPG expertise of IFG, Killer Brownie is turning a local cult favorite into a full-blown national sensation.
KILLER BROWNIE
JOINS THE 'OHANA!
JOINS THE 'OHANA!
Our vision is to become the most trusted, influential, and value-creating family of authentic food & beverage brands that are beloved by their consumers for their irresistible products, uniquely connected through their shared values, and sold in the Perimeter.
Robert R. Taira, the Hawaii-born son of Japanese immigrants, opened his first bakeshop, Robert's Bakery. This is where the first soft round loaves of the Original Hawaiian Sweet bread were made. According to locals, the loaves rarely made it home before they were devoured.
With his tireless efforts and commitment to delivering an irresistible product, Robert had created a traditional island favorite.
A LEGACY OF BAKING
WITH ALOHA BEGINS.
WITH ALOHA BEGINS.
Robert’s Aloha spirit of sharing with family and friends was the cornerstone for Irresistibility and set the tone for the future of the company.
With this commitment and spirit the locally loved original shop moved to King Street in Honolulu and became King’s Bakery.
OUR KEY INGREDIENT.
King's Bakery was a local favorite, but word of the Taira family's deliciously irresistible breads and cakes had spread far and wide. Our original Hawaiian Sweet Bread was being shipped, by locals and tourists alike, to our family and friends on the mainland and around the world.
An entrepreneur at heart, Robert was determined to spread his Aloha Spirit throughout the mainland. In 1977 a new 24,000 square foot bakery was built in Torrance, California with the name we all know today… King’s Hawaiian Bakery!
INTO THE HEARTS & MINDS,
AND ONTO THE PLATES
OF THE MAINLAND.
AND ONTO THE PLATES
OF THE MAINLAND.
As the word about the King’s Hawaiian brand was spreading fast, the brand continued to grow exponentially. Working diligently to keep up with the demand and looking forward to an amazing future, King’s Hawaiian set their sights on a calculated investment that would change the trajectory of the company.
In 2003, King’s Hawaiian completed Haborgate, the 125,000 square foot, world class baking facility to accompany our Bakery in Torrance. This investment would allow the brand to grow in a meaningful way and spread our Aloha to grocery stores across the entire country.
BUILDING THE FUTURE!
In 2006, the team established a disciplined, strategic planning process for King’s Hawaiian and one that would establish a foundation for the future IFG. While King’s Hawaiian had a strategy in place to date, this new strategic planning process focused on answering and aligning on a very long-term “end game”, an end game that would last for the next 50 years. The outcome of the process was a new mission statement, company values, vision statement, and strategic imperatives. Since the creation of the Strategic Plan 1.0, King’s Hawaiian has grown over 10x and is still committed to only putting resources (time, talent, and capital) towards efforts that achieve the end game. It is this strategic planning process that IFG leads all new brands that join the family of brands.
DON'T WAIT FOR THE FUTURE,
CREATE IT.
CREATE IT.
After 70 years of committing to delivering irresistible Hawaiian foods and aloha spirit, King’s Hawaiian became one of the most beloved brands in America.
70 YEARS IN THE BAKING!
King's Hawaiian's story
A 100% family-owned company, Irresistible Foods Group was established to help high potential brands with strategic planning, functional expertise and support, and financial resources.
As we have with King's Hawaiian for more than 70 years, IFG is committed to authentically stewarding irresistible brands into the future, and as founder-friendly investors or acquirers, we aim to create value for our brands by providing capital allocation and strategic guidance. Unlike other investors and acquirers, we have no plans to sell our companies.
WE CREATE IRRESISTIBILITY.
THEN WE SHARE IT.
THEN WE SHARE IT.
There are pickles, and then there are Grillo’s Pickles!
Founded in 2008, Grillo’s Pickles has grown from selling their 100-year-old recipe out of a homemade cart on the streets of Boston to a nationwide brand. As a part of IFG's ‘Ohana, they are continuing to redefine the pickle category! Keeping their roots in mind, they continue to demonstrate that freshness is what drives their success.
GRILLO'S PICKLES
JOINS THE 'OHANA!
JOINS THE 'OHANA!
Our flexible manufacturing facility in Southern California is an integral part of our success, adding new capabilities and allowing us to develop new innovation products for King’s Hawaiian.
INNOVATION BAKERS
JOINS THE 'OHANA.
JOINS THE 'OHANA.
Based in Hilo, Hawai‘i, Shaka Tea was more than just a revitalizing flavor — it was a vibe. Practicing direct trade, Shaka Tea sourced hand-harvested māmaki leaves from local farmers in Hawai‘i, grown sustainably in mineral-rich soil. The company supported restorative agriculture throughout the Hawaiian Islands and aimed to provide sustainable wellness rooted in island vibes until it closed its doors in 2025.
SHAKA TEA
JOINS THE 'OHANA!
JOINS THE 'OHANA!
What started in a family-owned grocery store in Dayton, Ohio is becoming a nationwide obsession.
With layers of rich fudge, gooey caramel, and chocolate chips, Killer Brownie is baked into something unforgettable, capturing hearts and cravings.
Now, with the powerhouse CPG expertise of IFG, Killer Brownie is turning a local cult favorite into a full-blown national sensation.
SHAKA TEA
JOINS THE 'OHANA!
JOINS THE 'OHANA!
Our vision is to become the most trusted, influential, and value-creating family of authentic food & beverage brands that are beloved by their consumers for their irresistible products, uniquely connected through their shared values, and sold in the Perimeter.
LOCATION
LOCATIONSold in the
Perimeter in-store
(or the Frozen section
or direct-to-consumer)
FUTURE
FUTUREA clear path to long-term growth and success with sustainable margins
TEAM
TEAMCulture & Values
that we’re proud of
PRODUCT
PRODUCTTastes noticeably better than anything else
in the category
BRAND
IRRESISTIBLE
BRANDRaving fanbase
among those
who know it
BRANDRaving fanbase
among those
who know it
LOOK FOR IN
ALL OUR BRANDS
LOCATION
LOCATION
Sold in the
Perimeter in-
store (or the
Frozen section
or direct-to-
consumer)
FUTURE
FUTURE
A clear path
to long-term
growth and
success with
sustainable
margins
TEAM
TEAM
Culture
& Values
that we’re
proud of
PRODUCT
PRODUCT
Tastes
noticeably
better than
anything
else in
the category
BRAND
IRRESISTIBLE
BRAND
Raving
fanbase
among
those
who know it
BRAND
Raving
fanbase
among
those
who know it
LOOK FOR
IN ALL
OUR
BRANDS
A family-owned and operated company, Irresistible Foods Group combines a mix of people who exhibit wildly different personalities and talents, but who share two Irresistible traits…high-performance heads and high-performance hearts.
Our shared values, creative spirit, and passion for working toward a better tomorrow bring us together.
A family-owned and operated company, Irresistible Foods Group combines a mix of people who exhibit wildly different personalities and talents, but who share two irresistible traits…high performance heads and high performance hearts.
Our shared values, creative spirit, and passion for working toward a better tomorrow bring us together.
and let’s grow together
and come join our team
and come join our team
and let’s grow together
to offer and come join our team
to offer and come join our team
CONTACT US
OUR HEADQUARTERS
1411 W. 190th St., Suite 500
Gardena, CA 90248
(310) 533-3250
OUR HEADQUARTERS
1411 W. 190th St., Suite 500
Gardena, CA 90248
(310) 533-3250
